Officeworks makes Christmas more meaningful in newly launched campaign via AJF Partnership

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Officeworks Xmas1 (1).jpgOfficeworks has launched its 2017 Christmas campaign via AJF Partnership, which encourages Australians to think more about what they choose to gift loved ones this festive season, by highlighting that ‘there’s more in every gift’, with a gift from Officeworks.

The TVC features a modern extended Australian family unwrapping gifts such as camera for a new ‘point of view’, an art set to ‘open the mind’, a Fitbit to ‘believe anything is possible’.

Officeworks Xmas2 (1).jpgThe campaign aims to inspire people to think differently about gift giving, and position Officeworks as a destination for more thoughtful gifts that can have meaning beyond Christmas Day.

Says Karl Winther, national marketing manager, Officeworks: “Officeworks has a wide range of creative gifts that are full of potential to broaden minds, inspire imaginations, or open up a world of possibilities, all at the lowest prices guaranteed.”

The integrated marketing campaign is rolling out across TV, cinema, digital, radio, press and magazine advertising, as well as PR, catalogues, social media, online, CRM and in-store with the support of agency partners AJF, Columbus, Haystac, Initiative, AKQA, Track and Tribal.

Client: Officeworks

Agency: AJF Partnership

Executive Creative Director: Andrew Foote

Creative Director: George Freckleton

Senior Art Director: Dillon McKenna

Senior Copywriter: Simon Gross

Agency Producer: Erica Frick

Group Account Director: Susan Bird

Account Director: Xavier Hogan

Account Manager: Bonnie Olsson

National Marketing Manager: Karl Winther

National Advertising Manager: Simon Davenport

Advertising Coordinator: Laura Ferronato

Production Company: Filmgraphics

Director: Ariel Martin

Executive Producer: Anna Fawcett

DOP: Shelley Farthing-Dawe

Post Production: The Editors – Melbourne

Editor: Grace Eyre

Sound: Final Sound