SKYN says ‘Yes, Yes, Yes’ for Australia’s marriage equality vote in cheeky video via Sid Lee, Paris
Condom brand SKYN is celebrating Australia’s ‘Yes’ outcome to legalize same sex marriage with the launch of a cheeky new film ‘Yes Yes Yes’ created by its agency Sid Lee, Paris.
The film features interviewees on the street expressing their enthusiasm for the vote in one word, “yes”. As the video progresses, the ‘yeses’ become more rapid and more intense, hinting at an orgasmic finale.
The brand also posted several Instagram teasers in the days leading up to the results, featuring profiles of people framed by quotes – the answer to what makes them say “yes” in the bedroom and why they were voting “yes”. The brand rounded out the operation with an e-commerce activation, matching the percentage of “yes” votes with a 61% discount on all online purchases.
The initiative was so successful that the entire store sold out in under 6 hours.
Advertising Agency: Sid Lee Paris
Executive Creative Director: Sylvain Thirache
Creative Directors: Céline and Clément Mornet Landa
Art Director: Sophie Dherbecourt
Copywriter : Max Harrington
Head of Strategy: Alex Pasini
Strategist : Ambroise Soulé and Patrice Zamy
Head of Production: Thomas Laget
Deputy Managing Director: Mehdi Benali
Account Director: Héloïse Marchal
Account Manager: Trisha Mitra
In The Thicket
Executive Producer: Genevieve Triquet
LifeStyles Healthcare – SKYN
Chief Executive Officer : Jeyan Heper
Vice President Global Marketing : Matthew Groskorth
Associate Director, Global Marketing SKYN: Marta Toth
Global Brand Marketing Manager SKYN: Nicolas Woussen