SKYN says ‘Yes, Yes, Yes’ for Australia’s marriage equality vote in cheeky video via Sid Lee, Paris

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Screen Shot 2017-11-17 at 8.53.40 am.jpgCondom brand SKYN is celebrating Australia’s ‘Yes’ outcome to legalize same sex marriage with the launch of a cheeky new film ‘Yes Yes Yes’ created by its agency Sid Lee, Paris.

The film features interviewees on the street expressing their enthusiasm for the vote in one word, “yes”. As the video progresses, the ‘yeses’ become more rapid and more intense, hinting at an orgasmic finale.

The brand also posted several Instagram teasers in the days leading up to the results, featuring profiles of people framed by quotes – the answer to what makes them say “yes” in the bedroom and why they were voting “yes”.  The brand rounded out the operation with an e-commerce activation, matching the percentage of “yes” votes with a 61% discount on all online purchases. 

The initiative was so successful that the entire store sold out in under 6 hours.

Advertising Agency:  Sid Lee Paris

Executive Creative Director:  Sylvain Thirache

Creative Directors: Céline and Clément Mornet Landa

Art Director: Sophie Dherbecourt

Copywriter : Max Harrington

Head of Strategy: Alex Pasini

Strategist : Ambroise Soulé and Patrice Zamy

Head of Production: Thomas Laget

Deputy Managing Director: Mehdi Benali

Account Director: Héloïse Marchal

Account Manager: Trisha Mitra

In The Thicket

Executive Producer: Genevieve Triquet

LifeStyles Healthcare – SKYN

Chief Executive Officer : Jeyan Heper

Vice President Global Marketing : Matthew Groskorth

Associate Director, Global Marketing SKYN: Marta Toth

Global Brand Marketing Manager SKYN: Nicolas Woussen