The Mens Collective breaks stereotypes in men with newly launched campaign via Magnum Opus
Being a man can sometimes be challenging and what it means to be a man in today’s world can somewhat be confusing. Men have changed in recent years and they’re not always the tough, manly man that the world thinks they should be, they’ve changed as highlighted in this new campaign via MOP.
Launching this week MOP has partnered with a local Melbourne based company The Mens Collective with bold new campaign to help build the brand.
The Mens Collective is a session based men’s club that challenges men to talk about who they are and what it means to be a man in today’s world. Men’s mental health is a huge issue in Australia and The Mens Collective is helping men by starting with a conversation.
Says Pat Langton, creative director, MOP: “The Mens Collective is doing great things for men’s mental health and we saw a creative opportunity to help their brand grow and get more people to be aware of what they’re about. With limited budget we had to be smart about what we did and how we did it. Most importantly the client is really happy
with what we’ve done and we look forward to seeing the results.”
Says Stephen Yolland, partner, MOP: “This campaign speaks to a truth about the modern man. There’s nothing better than a simple headline based campaign that not only gets you thinking but also makes you want to know what this brand is about.”
The campaign consists of an online film made specifically for facebook also quirky headline based outdoor posters that challenge the stereotype of what it means to be a man. The posters will appear around Melbourne from today.
Agency: Magnum Opus Partners, Melbourne
Executive Creative Director: Mike Allen
Creative Director: Pat Langton
Copywriters: Stephen Yolland & Pat Langton
Art Director: Johnathan Akiki
Account Manager: Alicia Yeoh
Production: Magnum Opus Partners 
6 Comments
I have a sudden desire to bank with the Commonwealth.
“I love a cold beer…and occasionally a cocktail.” Brilliant insight, beautifully written.
I expect the Pencil is in the mail lads.
Awful strategy.
Awful writing.
Awful art direction.
The ‘client’ got what they deserved.
Nice piece of sabotage MOP.
They must have lost the full stops when they lost the other stock shot options for each execution.
Look at all these bitter creatives and their negative comments.
Well done MOP.
Made me smile. Job done.