Toyota Prado proves luxury can go anywhere in new campaign via Saatchi & Saatchi, Sydney

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Toyota Prado.jpgSaatchi & Saatchi Sydney has released an integrated campaign to launch the new Toyota Prado.

The launch campaign demonstrates that, with the new Prado, luxury no longer has a fixed address. Whether it’s conquering the steepest of mountains or navigating the roughest of landscapes, absolute luxury can now go anywhere.

Toyota Prado 1.jpgSays Mike Spirkovski, chief creative officer, Saatchi & Saatchi Australia: “There’s nothing like experiencing the best of everything: going anywhere you want and doing it all in an incredibly tough and luxurious Toyota Prado.”

The launch campaign, directed by Tom Noakes from Scoundrel, will be rolled out across a suite of TV spots supported in social, outdoor and digital.

Client – Toyota Motor Corporation Australia

Divisional Manager, National Marketing – Wayne Gabriel

Corporate Manager, Brand Management & Communications – Yolande Waldock

Manager, Marketing Communications, Commercial Vehicles & SUVs – Hannah Roy

Creative Agency – Saatchi & Saatchi Sydney

Production Company – Scoundrel

Post – White Chocolate

Sound Design – SongZu