Alt/Shift appoints ex-DDB Sydney copywriter Julia Spencer to the role of creative director

Alt/Shift has announced the appointment of Julia Spencer to the newly created role of creative director, taking the agency’s staff count to 24 after opening its doors in August last year.

With seven years’ experience as a copywriter, Spencer has worked within large creative departments – most recently at DDB Sydney – delivering campaigns for clients including McDonald’s, Johnson & Johnson, Diageo and Nestle. Prior to her work as a copywriter, Spencer cut her teeth in PR, allowing her a sound understanding of the earned media space.

Spencer’s appointment comes in the wake of several new business wins for the agency, with a client base including brands across the Lion Dairy & Drinks portfolio, Origin Energy, Transport Accident Commission (TAC), RMIT, Lizard Island and El Questro, GoActive Outdoors, Visit Ballarat and more.

Says Spencer: “I’m chuffed to be getting on board with an agency with so many fantastic clients; a real grip on the changing climate of our industry; and an understanding of the importance of creativity. Adding an extra creative lens to Alt/Shift’s offering gives our agency a unique vantage that we’re excited to share with our clients.”

Spencer will work closely with Alt/Shift’s planning director, Chris Steele. Together, the pair will deliver strategic creative solutions for clients across all agency projects through both earned and owned media.

Says Elly Hewitt, managing director, Alt/Shift: “Jules’ heritage in the PR and earned media space, coupled with extensive experience in some of the nation’s leading creative agencies is unique. She’s a bit of a unicorn – even though she might not like us calling her that – and we’re absolutely thrilled to have her in the team.”

Since Elly Hewitt, Sam Vassos, Anton Staindl and Richard Hayward combined to launch Alt/Shift in August 2016. the agency has quickly grown to become one of Melbourne’s largest.