AnalogFolk appoints digital expert Prue Carstairs to the newly created role of delivery director

AnalogFolk has appointed business, digital and technology expert Prue Carstairs to the newly created position of delivery director.

Carstairs’ extensive experience includes senior roles at a number of respected organisations, including News Corp Australia. She was a key contributor in forming the digital strategy for the newspaper websites, as well as the delivery and execution of the product plans, market positioning and commercial objectives.

Carstairs also led the teams chosen to relaunch the body+soul and Vogue brands across digital and print, along with establishing new editorial workflow and processes.

Most recently, Carstairs was employed by Fluent Retail. Here she worked with major retail clients including Woolworths and Brandbank to integrate the Fluent SaaS platform enabling them to fulfil from anywhere, utilising store inventory, thereby increasing their revenue and improving gross margins.

Says Matt Robinson, co-founder and managing director, AnalogFolk Australia: “Since launching in Sydney six years ago, the range of work we’ve produced has been dramatic and varied. From interactive live experiences, data driven digital creative, cross-business websites, multi-channel customer experiences, global advertising campaigns, and even creating new digital businesses. As a result, we needed to shift beyond a ‘production’ mentality and bring in leadership that can help us deliver end to end solutions – whatever they may be. Prue’s unique experience in business and managing multi-faceted projects across multiple platforms will be invaluable in delivering great outcomes for our clients.”

Wins this year for AnalogFolk include the appointment as Jacob’s Creek’s global creative agency, global digital and social agency for Pernod Ricard Winemakers, Palmer’s Cocoa Butter, and Adobe development and mobile work for HCF.