Australia Post unveils new integrated Christmas campaign for 2018 via Y&R Melbourne

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Image 1_1920x1080 (1).jpgAustralia Post has launched a new integrated campaign across TV, outdoor, digital and social channels via Y&R Melbourne.

The campaign focuses on the build-up preparations for Christmas and the role Australia Post plays in making delivery and collection services easier. Shipster, Australia Post’s free shipping membership service that launched last month is a feature within the campaign, along with Australia Post staff starring in videos delivering informational messages – sung in a choir to the tune of popular Christmas Carols.

Image 2_1920x1080 (1).jpgSays Megan Hair, head of marketing, Australia Post: “Christmas is our busiest time of year so we wanted to focus our efforts entirely on our customers and our role within their lives. The creative work represents a great evolution of last year’s highly effective campaign and we’re thrilled with the results.”

 

Australia Post

Head of Consumer Marketing: Megan Hair

Brand and Advertising Partner: Cathie Connors

 

Agency: Y&R Melbourne

Chief Creative Officer: Paul Nagy

Executive Creative Director: Jake Barrow

Snr Art Director: Chris Schoolman

Snr Copywriter: Katie Britton

Planning Director: Mike Hyde

Senior Account Manager: David Gallo

Producer: Zoe Rixon

Production Company: Truce

Director: Nicholas Clifford

Producer: Jim Wright

Editor: Tom Lock, Alek Janev

Sound Engineer: Sam Hopgood

 

Content Director: Hamish MacGregor

Content Creative: Phon Vongdara

 

Media Agency: Dentsu Mitchell