Campaign Brief comes alive thanks to Alt.vfx

Screen Shot 2017-12-06 at 8.17.29 am.jpgThe bumper perfect bound Summer issue of Campaign Brief - which features the annual TVC Production + Content Report - is out NOW.

The front and back cover of the magazine has a fun Augmented Reality (AR) animation embedded into it, thanks to the creative geniuses over at Alt.vfx.

The image utilizes the Gingerbread Man from the latest David Jones campaign that Alt completed with TBWA/Sydney and The Sweet Shop.

To view the front and back covers in all of their colourful glory, download the dedicated Alt.vfx AR app at the Apple App Store and Google Play Store.

CB-NOVEMBER-2017-COVER-web.jpgOnce you have loaded the app onto your device, simply open the app and point your phone at the front and back covers to see the designs come alive!

Says Tyrone Estephan, executive producer at Alt: "Our Alt.R&D team created this app in-house as a fun way of celebrating the end of a busy year for the advertising industry. What better way to do that than make the covers of our industry bible, Campaign Brief, come alive like never before!"

Subscribe Now @ only $44 per year. To get so much more than what's on the blog, make sure you are a subscriber to the print edition of Campaign Brief. CB is the only advertising creative magazine in the region, which is celebrating its 30th anniversary this year.

Subscribe online (where you can also view and read current and past issues going back to 2007).

To download the app on your Apple device, click here.

To download the app on your Android device, click here.

For more information on Alt's AR capabilities, contact Tyrone Estephan on


Redgreg said:

Well done Tyrone. Works a treat.

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