Chisholm Institute extends ‘Chase Your Calling’ campaign with new TV + cinema spot via DPR&Co
Hot on the heels of the outdoor, digital and radio campaign launch, Chisholm will release its flagship Chase Your Calling campaign in cinema and TV this weekend, developed in conjunction with creative agency DPR&Co.
The campaign continues the “Chase Your Calling” theme via high-energy a chase sequence with a stunning twist at the end.
Says Maria Peters, CEO, Chisholm: “While most providers talk about their courses or the sector itself, we wanted to tap into the human side of what drives our students towards their future,” she said. “I think our campaign does that powerfully.
“One of the highlights of the campaign has been the opportunity to use real students as some of our stars,” said Chisholm General Manager of Student Experience, Hemant Kokularupan. “Our staff love the campaign and we think it tells the story in a really compelling way.”
Says Richard Ralphsmith, executive creative director, DPR&Co: “We set out to create an enduring property that Chisholm could own and build on for years. With “Chase Your Calling” we’ve done that, with a campaign that encapsulates Chisholm’s vision and energy.”
Agency: DPR&Co Melbourne
Co-founder and Executive Creative Director: Richard Ralphsmith
Co-founder and Head of Strategy: Phil Huzzard
Copywriter: Andy Lish
Art Director: Tassy Kontogiannis
Agency Producer: Eyvonne Carfora
Production company: FINCH
Director: Nic Finlayson
Producer: Catherine Anderson
Senior Account Director: Leanne O’Connor