D&AD names Google Creative’s Tea Uglow as jury president for Digital Design; 12 creatives to represent Australia on various juries in 2018
D&AD has revealed the global line-up of creatives set to take part in the 56th edition of its Awards. D&AD Awards exist to stimulate, inspire and award the very best in creative excellence. Recognising beautiful creative ideas, brilliantly executed.
In keeping with tradition, the D&AD Awards will be judged by some of the international creative communities’ highest profile members. Australian creatives are represented by 12 judges this year, led by Jury President Tea Uglow (pictured above), creative director at Google Creative. Australian agencies took home 57 awards in 2017, including a Black Pencil for Public Affairs Campaign in PR for ‘Meet Graham’. Clemenger BBDO, Melbourne also took home the coveted prize of Most Awarded Advertising Agency.
For the 2018 Awards judges represented are as follows:
• Jury President: Tea Uglow, Creative Director at Google Creative (Digital Design)
• Gemma O’Brien, Designer (Crafts for Design)
• Mike Spirkovski, Chief Creative Officer, Saatchi Sydney (Digital Marketing)
• Stephen de Wolf, Executive Creative Director, Clemenger BBDO (Direct)
• Scott Nowell, Co-Founder, Executive Creative Director, The Monkeys (Film Advertising)
• Steve Rogers, Director, Revolver / Will O’Rourke (Film Advertising Craft)
• Jason Williams, Chief Creative Officer, Leo Burnett Australia (Integrated)
• Sarah Marshall, Creative Director, Aesop (Integrated)
• Tara Ford, Executive Creative Director, DDB Sydney (Media)
• James Wright, Chief Executive Officer, Red Agency (PR)
• Bridget Jung, Executive Creative Director, Ogilvy PR (PR)
• Shnoosee Bailey, Creative Director & Managing Partner, HeyHuman Agency (Art Direction)
• Caitlin Ryan, Executive Creative Director, Cheil London (Direct)
New Zealand will also be represented by Beth O’Brien, group creative lead, Colenso BBDO NZ (Experiential) with others to be confirmed.
This year, two new Award categories will be launched for entries. The first being Collaborative, which will award continued creative executions achieved from a long-standing relationship between an agency and a client. The second new category is Experiential, which will highlight the importance of brilliant all encompassing brand experience and activation. The category will recognise work that succeeds in demonstrating the interaction between consumers and brands through experience-led activations.
Says Tim Lindsay, CEO, D&AD: “In a media environment that encourages the short-term and tactical it’s never been more important to stand up for craft and creativity. Why? Because the good creates better outcomes than the bad – commercially, socially, sustainably, culturally and politically. D&AD’s role in this is stimulation, not congratulation. There’s too much backslapping when what is needed is a focus on and enablement of creative excellence in advertising and design. We are engaged in a war against mediocrity and you are an important ally. Get involved!”
Entries for the 56th D&AD Professional Awards are already open. Full information on categories, pricing and dates can be found at https://www.dandad.org/awards-2018.
A full list of judges can be found at http://www.dandad.org/en/professional-awards/#judges.