Elle MacPherson Body goes digital; launches its brand new eCommerce store via WeAreDigital

WeAreDigital, the digital commerce specialists, was recently appointed by the Simon De Winter Group to launch the Elle MacPherson Body eCommerce store.

Elle MacPherson Body lovers have been eagerly awaiting the ability to buy bras, knickers and sleepwear online and now just in time for the holiday period, WeAreDigital are proud to announce the launch of the new eCommerce store – www.ellemacphersonbody.com.

The eCommerce store has been created to serve a global audience on the Shopify Plus platform and has been integrated tightly the Microsoft dynamics ERP system. It delivers a clean, simple and modern experience focused on engagement and conversion through the implementation of usability and ecommerce best practice.

Says Simon De Winter, chief executive officer, Simon De Winter Group: “WeAreDigital were the obvious choice for Elle Macpherson Body’s entry into the eCommerce space. They have exceeded our expectations on all levels. We are excited about the future and look forward to a long and prosperous partnership with the WeAreDigital team as our digital agency.”

Says Elle MacPherson: “We couldn’t be happier with our new online store and look forward to a continued relationship with WeAreDigital in 2018.”

Says Karson Stimson, CEO, WeAreDigital: “We are very happy to be partnering with such an iconic Australian in brand and name. We look forward to driving growth and expansion for Elle Macpherson Body’s local and international markets over the coming years.”

WeAreDigital is a Shopify Plus Certified partner.

Client: Simon DeWinter Group

Testing: Shanna Gualtieri