Elmwood Melbourne takes out Grand Prix at Transform Asia-Pac for Homeward Bound work

ADB-2017NATIONAL-M3069158-00001809-1501718330 (1).jpgLast night Elmwood Melbourne took out the Grand Prix at Transform Asia-Pac in Hong Kong as well as Gold (Best Creative & Strategic Development of a New Brand) for its 'Mother Natures Needs Her Daughters' campaign created for client, Homeward Bound.

This follows up from recent finalists at AGDA across 'Design For Good' and 'Design Effectiveness' categories. The campaign helped engage a global audience of women in science to take the lead on global climate change and has received over $500 million in media exposure from a zero media budget.
o (1).jpgHeard Agency has also received two accolades. The agency took home the Gold Award in the competitive field of Best Visual Identity in the Engineering and Manufacturing Sector for CCA Winslow; and the Silver Award for Best Visual Identity in the Property Sector for Deicorp's South Village, Kirrawee.
 
Says Paul Heard, managing director and co-owner of Heard Agency: "This fantastic industry recognition highlights our team's commitment to changing conventions to deliver exceptional creative for our clients.
 
"I am particularly honoured as the Gold Winner in the Best Infrastructure Branding category. Just to be shortlisted amongst such world-renowned agencies and excellent work is an achievement, and I'm delighted to be able share this news with the agency back in Sydney. This recognition further fuels our ambitions for 2018, which is set to be our best year yet - especially with a highly-awarded senior ad executive we are excited to announce in January."
 
Gold Winner Best Visual Identity in the Engineering and Manufacturing Sector, CCA Winslow - Following the merger of Civil Contractors Australia (CCA) and Winslow, Heard Agency delivered a full rebrand that recognised the heritage and reputation of both companies yet showcased their progression into one modern, unified identity. This branding successfully communicated the strength and stability of the CCA Winslow partnership to employees, clients, customers, and the wider market.
 
Silver Winner  Best Visual Identity in the Property Sector, Deicorp, South Village Kirrawee - To brand a massive development of 749 apartments and retail spaces that will be embraced by the existing neighbourhood it's integrating into, Heard Agency went against the conventional hard-sell approach. Instead they designed a holistic customer journey that reflected South Village's sense of humanity and community at every step. The warm, welcoming brand resonated, with Stage 1 selling out on launch.

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