Enigma shows surprising side of Newcastle in ‘360 Reasons You Should Be In Newcastle’ work

Following the success of the inaugural Newcastle 500 Supercars event, Enigma has launched ‘360 Reasons You Should Be In Newcastle’, an innovative new campaign aimed to attract businesses, investors and skilled workers to the city of Newcastle.

Says Pete Chapman, executive director, Enigma: “The original idea for the campaign is driven by a simple truth – Newcastle is full of so many diverse and unexpected experiences which, if you didn’t know any better, you could guess they were in any great city anywhere in the world.”

VIEW THE REACTION FILM

VIEW THE VR FILM

VISIT THE ONLINE HUB

At the heart of the campaign is a 360 virtual reality film showcasing many of the surprising locations that can be found in the city. The film was directed by Andy Gallagher of VRXP and is the first of its kind in Australia shot using the world’s leading 3D 360 VR camera, the Z Cam V1 Pro.

The film was put to the test in a public activation at Wynyard Park in Sydney, where people were asked to pop on a VR headset and name the eight amazing locations. The twist being that they were all in one incredible place. Newcastle.

The reactions were turned into an online film which will be promoted on social media, targeting Sydney based skilled works, business owners and investors, as a way of encouraging them to consider Newcastle as a place to relocate if they’re seeking a more balanced lifestyle.

After watching the reaction film, people will be directed to an online hub containing ambassador videos promoting Newcastle as a world-class city full of business, employment and investment opportunities.

The campaign was a collaboration between the Newcastle City Council, Newcastle Now, the Business Centre and Enigma.

Client:

Director/Editor: Andy Gallagher