OMD appoints former US strategic lead Dianne Richardson to Melbourne managing director role

December 13 2017, 11:05 am | BY Ricki Green | No Comments

Dianne Richardson (1).jpgOMD has today announced the appointment of Dianne Richardson to managing director, OMD Melbourne.

 

Richardson joins OMD from her US based position of executive vice president, chief strategy officer at UM USA. Richardson’s career spans more than 20 years in Australia, the U.K. and the U.S., working within media agencies UM and Starcom, as well as client side with Mars Inc. and PepsiCo. Her key passion is utilising media as a lever for client growth, which she has contributed to for brands such as BMW, MINI, H&M as well as platforms such as Hulu.

 

Her Australian experience is also extensive, having worked with some of Australia’s biggest and most progressive brands, including Optus, Virgin, Suncorp, Mars, Lion Dairy and Drinks, GM Holden, Subaru, Sportsbet and Seek.

In her new position, Richardson will lead the OMD Melbourne team and be responsible for the agency’s overall output. Richardson will also join the OMD National Executive team.

 

Says Aimee Buchanan, CEO of OMD Australia: “We are extremely excited to have someone of Dianne’s calibre join the OMD family. She will bring an enormous wealth of global experience and knowledge to lead our outstanding Melbourne team into the next chapter. I was immediately impressed with Dianne’s passion for growing client businesses and I know she will be a great cultural fit for our business.”

Richardson is highly awarded both in Australia and globally having won many Cannes Lions and Festival of Media awards.

 

Says Richardson: “It was clear to me through every conversation that OMD is an agency that walk the talk with integrity and have a real focus on creating a thriving agency culture. I’m really looking forward to leading the OMD Melbourne team to further unlock great opportunities for client success. And of course, it’s so exciting to be returning home to Melbourne, there are so many talented people that I can’t wait to collaborate with.”

 

Richardson will report into Buchanan and will commence with OMD in February 2018.