OMD wraps national Big Day Out tour in Brisbane

OMD’s Big Day Out event wrapped up its national tour as it launched in Brisbane for the first time this week.

Held at Lightspace in Brisbane’s Fortitude Valley, over 100 guests were taken through six custom built immersive client experiences, before being joined by the wider agency for a post event party. It was a great way to recognise and celebrate the role OMD’s valued media owners play in the agency’s success.

The unique event, which has been running in the Sydney and Melbourne markets for three years, is designed to give media owners a deeper understanding of OMD’s clients’ offerings, business challenges and how the media can help solve them.

Attendee Rebecca Lawrie, director of sales at Nine Network: “OMD Brisbane continues to lift the bar on how we engage as media partners, and their Big Day Out raised it even further. The afternoon allowed us to immerse ourselves in each brand and the concept of a client ‘line‐up’ provided an entertaining, interactive and memorable format to understand objectives for the year ahead. The quality of work OMD put in to this event and more notably the passion the team have for their client brands epitomises the very reason we work in media; and just as the afternoon promised, we all left feeling informed, inspired and entertained.”

Says Kenny Stewart, group managing director, OMD Brisbane & Perth: “We place huge stock on being the best partners we can be with the media. Key to building valued partnerships is sharing core information in a timely and engaging manner. It was quite something to see our teams all presenting so well and with such passion, professionalism and creativity, but it was particularly pleasing to hear from so many of the media that we’d hit the mark.”

Says Aimee Buchanan, CEO, OMD Australia: “After the success and overwhelmingly positive feedback from the Sydney and Melbourne events, we are really excited to have rolled out the Big Day Out in the Queensland market. We’ve put a huge focus and investment into our OMD Brisbane team so it’s fantastic to see how well they are going with the momentum and reputation they have in market.”

With the inaugural Brisbane Big Day Out complete, this now concludes the OMD Big Day Out events across Australia for 2017.