Visa shows how it's working on the future of commerce in new campaign via Clems, Sydney

Screen Shot 2017-12-20 at 8.12.17 am.jpgVisa Australia has launched a new campaign via Clemenger BBDO Sydney titled 'The Future We're Working On'.

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5 Comments

Long Memory said:

Nowhere near as good as that older Visa spot with the fish falling out of the sky.

Future said:

A nice idea that counters every other tech brand's vision of what the future will look like. Solid work.

Amex said:

Utter rubbish.

Utter pants said:

This is planner driven shit. You want (insert generic planner prop that is so broad it says nothing to the consumer) we are working on it (because our product is shit and we aren’t quite there yet. Sorry guys).

When the robots (aka planners) take over the creative department, that’s when advertising is well and truly fucked and this is showing very clear signs of that.

Especially when they’ve blown so much on planning that they’ve had to use stock photography to bring this to life.

Pants.

LAME said:

Not one to rubbish things on this site, but it feels very lame to use the generic Getty images stock wallpaper shots. I give VISA money like every other purchase, can't they afford to shoot something with some life or Australian context in it? The overly oiled up, waxed chest dude getting a coffee is kind of hilarious! You just so believe it was him getting tubed... not really trying are they.

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