ALDI launches new integrated back to school campaign starring 'AL & DI' via BMF Sydney

Egypt (1).jpgALDI knows back to school shopping can be a bit of a chore - with endless items and multiple stops - especially when you could still be enjoying summer holidays. And that's why ALDI is putting the fun into going back to school through a new campaign via BMF Sydney which features the adventures of AL & DI.

VIEW THE EGYPT SPOT
VIEW THE JURASSIC SPOT
VIEW THE MIDDLE AGES SPOT
Jurassic (1).jpgThis year sees AL & DI go back in time, escaping dinosaurs and mummies, as they collect all the goodies for the school year ahead. The animated characters reveal an incredible Special Buys Back to School sale, with everything from notebooks and shoes to backpacks and lunchMiddle-Ages (1).jpg boxes, selling for less than $20. Not forgetting a wide variety of tasty lunchbox favourites to keep the little ones active all day and with no artifical colours storewide there is even more reasons to stock up at ALDI.

The integrated campaign lives on TV, Radio, POS, Catalogue, Social and Digital. And parents can keep up to date with the Back to School range at https://www.aldi.com.au/en/special-buys/back-to-school-special-buys/.

Agency: BMF Sydney
Executive Creative Director: Cam Blackley          
Creative Director: Alex Derwin
Creative Lead: Sophia Coghlan
Art Director: Dan Pritchard         
Copywriters: Lisa Down and Gooch Richards
Head of Planning: Hugh Munro
Group Account Director: Toby Hussey
Senior Account Director: Barbara Stewart         
Account Manager: James Arnold
Account Executive: Sammy Hall                 
Agency Producer: Esta Lau          
Director: Greg Sharp
Production Company: Mighty Nice
Producer: Tina Braham           
Art Buyer: Basir Salleh  
Music and Sound Production: Otis Studios       

4 Comments

A lone clapper said:

Wooo! Yeah!

Woot woot!

Yiew!

Fuck yeah...

Am I right?

flashback said:

makes me want to go back to school. nice.

Someone said:

I miss Sam

Motionlab said:

That's mighty nice! Well done guys..

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