ALDI launches new integrated back to school campaign starring ‘AL & DI’ via BMF Sydney

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Egypt (1).jpgALDI knows back to school shopping can be a bit of a chore – with endless items and multiple stops – especially when you could still be enjoying summer holidays. And that’s why ALDI is putting the fun into going back to school through a new campaign via BMF Sydney which features the adventures of AL & DI.

Jurassic (1).jpgThis year sees AL & DI go back in time, escaping dinosaurs and mummies, as they collect all the goodies for the school year ahead. The animated characters reveal an incredible Special Buys Back to School sale, with everything from notebooks and shoes to backpacks and lunchMiddle-Ages (1).jpg boxes, selling for less than $20. Not forgetting a wide variety of tasty lunchbox favourites to keep the little ones active all day and with no artifical colours storewide there is even more reasons to stock up at ALDI.

The integrated campaign lives on TV, Radio, POS, Catalogue, Social and Digital. And parents can keep up to date with the Back to School range at https://www.aldi.com.au/en/special-buys/back-to-school-special-buys/.

Agency: BMF Sydney

Executive Creative Director: Cam Blackley          

Creative Director: Alex Derwin

Creative Lead: Sophia Coghlan

Art Director: Dan Pritchard         

Copywriters: Lisa Down and Gooch Richards

Head of Planning: Hugh Munro

Group Account Director: Toby Hussey

Senior Account Director: Barbara Stewart         

Account Manager: James Arnold

Account Executive: Sammy Hall                 

Agency Producer: Esta Lau          

Director: Greg Sharp

Production Company: Mighty Nice

Producer: Tina Braham           

Art Buyer: Basir Salleh  

Music and Sound Production: Otis Studios