Asahi appoints The Monkeys, Melbourne as new lead creative agency partner of its beer portfolio

3.jpgAsahi Premium Beverages has appointed The Monkeys Melbourne as lead creative agency of its beer portfolio, including Asahi Super Dry, Cricketers Arms and Mountain Goat.

Creative work for Asahi is expected to roll out this year.

Says Mark Green, group CEO of The Monkeys: "We love working with ambitious clients and Michael Edmonds and the team at APB will be terrific partners."
Says Paul McMillan, CEO, The Monkeys Melbourne: "Asahi marks a great win for The Monkeys and the Melbourne team can't wait to get started."

Says Michael Edmonds, general manager marketing ANZ, Asahi Premium Beverages: "The Monkeys are a great agency, we love their work and the new team in Melbourne come with some awesome beer experience. We cannot wait to see what they can do with our brands."

Asahi Premium Beverages marks the fourth client win for The Monkeys in Melbourne since opening its doors in August last year. Other account wins include Holden, CrownBet and Australia Post.

8 Comments

well done said:

Sounds like a good win! Who previously handled Asahi?

hardtodealwith said:

Fair to say that BWM is more than happy to let them go.

hardtoworkthere said:

Fair to say, BWM seems more than happy to let all their clients go.

Yikes said:

Good luck with that...

Homer said:

Mmmm....beer!

Good luck said:

The bar is set preeeeeetty high by Cummins. Good luck beating this:
https://youtu.be/-2_XoEkfYQU

Revolving door said:

Cummins.

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