BMF Sydney appoints ex-M&C Saatchi's Paul Coles to the role of general manager on ALDI

Paul_Coles_2018 (1).jpgBMF has poached M&C Saatchi's client service director, Paul Coles to run ALDI, Australia's fastest growing retailer and the agency's biggest client. In his role as general manager, Coles will be responsible for leading a team of over 60 people and will report to managing director, Steve McArdle.

Coles comes to BMF with 15 years of experience in the advertising industry and is widely considered one of the best suits in the business. He spent the last three and a half years at M&C Saatchi, initially leading the IAG Group business before moving into M&C's retail start-up, 1440, as part of the management team for the last 18 months.

Prior to that, he spent a stellar four years at Y&R / VML where he was group account director and new business lead, instrumental in the significant agency growth during his time there, winning key clients: Emirates, NSW Government and Brown Forman among others.
Before landing in Sydney, Coles spent a number of years in the UK at Saatchi & Saatchi London leading the Visa Europe and T-Mobile accounts and JWT London on Nestle and HSBC.

Throughout his career, Coles has been widely awarded with recognition across international and local award shows: Cannes, AWARD, One Show, Spikes, SXSW, ADMA, Effies and more.

Says McArdle: "Paul has an exceptional track record of running big, fast moving and complex accounts. Combine this with his passion for the creative product and easy-going charm and you have the perfect fit for BMF and the ALDI business. We're excited to have him leading the charge."

Says Coles: "The opportunity to join the ranks of BMF, working with some of the best creative brains in the business, leading one of the most creative accounts in the country, was an opportunity too good to miss. I feel extremely humbled to be part of the team."

14 Comments

Miss Beerworth said:

Congratulations Mr Coles. Couldn't happen to a nicer guy.

Jesus said:

Nice one Colesy & BMF - look forward to seeing what you get up to over there

Comedian said:

Wasn't Dave Woolworths available?

DJ said:

Boom. Well done Colesy.

Damien Whitney said:

Congrats Paul, good on you and smart move BMF. I imagine it will be a great fit.

Yo said:

Nice one mate.

Smaz said:

Nice one Colesy

Bevo said:

Onya Colesy

Polish said:

Well done, Colesy. You're a star.

Karen phipson said:

Congrats on the move Paul, well deserved

STEVO said:

Good hire, good move.

Grab a beer soon, Colesy?

Anna H said:

Such a lovely man, lucky everyone who gets to work with him

JB said:

Congrats Colesy and BMF

JB said:

Congrats Colesy and BMF

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