Droga5 NYC behind Tourism Australia 'Dundee' campaign directed by Australia's Steve Rogers

Dundee-1.jpgDundee-2.jpgCampaign Brief can reveal that the agency behind the 'Dundee movie' teaser campaign for Tourism Australia is Droga5 New York.

The series of spots were directed by Australia's Steve Rogers from Revolver/Will O'Rourke with the final reveal spot set to air during Super Bowl LII on February 4.

DUNDEE. The son of a legend returns home stars Danny McBride, Chris Hemsworth, Hugh Jackman, Margot Robbie, Russell Crowe, Isla Fisher, Ruby Rose, Liam Hemsworth, Jessica Mauboy and Luke Bracey.

17 Comments

Awesome said:

Best thing I've seen out of an Australian (sort of Australian) agency since I can remember. Its actually a movie I'd watch and works great as an advertisement for Australia in my opinion. Also thought Steve Rogers did a brilliant job too, casting Danny McBride was a good call. Awesome work to you people.

Cool said:

This is good if it's an actual movie. Crocodile Dundee was the best Australian Tourism 'ad' ever made.

adam f . said:

how insanely cool creative and right.

Heartbroken said:

I saw this on Facebook today this morning and thought it was real...

Wacko said:

This will win EVERYTHING. It's great.

ailes. said:

xxxx'n Gold.

i love this... said:

i really do love this, and they totally need to make this for real....

ANDY said:

Nice work.

YES YES YES said:

Bloody love it.

so gooooood said:

Ah... the old fake trailer gag rides again.

so geniusing

so creativacation

so advertisingology

Hmmmm said:

Great piss-take. Better than the World Cup Kangaroo debacle.

However, I think they could have saved their cash simply replaying the original trailer.

Here's hoping the 'reveal' at the Super Bowl resolves it. Just feels a bit WTF?


yes said:

That's how it's done. Bravo.

Old school said:

This is how it's done.

A proper campaign.

Devo said:

I'm devastated. I wanted to watch this film.

True Blue said:

You call that a trailer?
This is a trailer.

Bloody fantastic.

LOCKOUT WITH YOUR BLOCKOUT said:

ALL TRAILER, NO CIGAR.

ISN'T THIS JUST ONE BIG LET DOWN?

LIKE SYDNEY I GUESS.

ES said:

Bloody Brilliant!

Leave a comment