IPG Mediabrands appoints Lachlan Brahe to the role of general manager at Reprise Australia

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Lachlan.jpgLachlan Brahe (left), the former vice president, Australia/New Zealand for comScore and the network’s second-in-charge for Asia Pacific, is joining IPG Mediabrands as general manager of the group’s digital experience business Reprise.

 

Brahe is one of two national GMs appointed for Reprise with Jules Kilmartin, currently head of Reprise Melbourne, Perth and Adelaide, promoted to GM with the two executives having different and complementary national roles at Reprise. Brahe will be tasked with Growth and Product and Kilmartin will be tasked with Client Advisory. Both will report to Dr Grace Liu who was named last week as the incoming CEO of Reprise Australia.

Says Brahe: “As an ad technology vendor to clients around the APAC region for the past four years, I’ve gained a wide perspective on how the industry is evolving to deal with core challenges such as transparency, automation and a seemingly endless supply chain.

“These aren’t media issues – they’re business issues. Often there’s a need to educate the C-suite on the changes wrought on their industry, market or audiences by the proliferation of technologies and channels capturing people’s attention. Whatever the circumstances, I’m delighted to be bringing my experience in addressing these challenges to Reprise, a team that has the attitude, skills and resources to readily deliver accountable results to clients.”

 

Jules.jpgJules Kilmartin (left) will focus on client leadership including strategy, account management and implementation. He is previously head of Reprise Melbourne, Perth and Adelaide and has been with the business for six years, building a strong track record in delivering unique marketing solutions to client challenges. He led the growth of Reprise Melbourne from three people in 2011 to its current 35. He has also overseen the vibrant Perth market and was directly responsible for launching the highly successful Reprise Adelaide operations.

 

Says Danny Bass, CEO, IPG Mediabrands: “Accelerating the skill sets, effectiveness and competitive positioning of Reprise is a primary focus for us this year. We are placing world-class leadership into the business to drive our plans and with Grace’s pending arrival and the roles for Lachlan and Jules, we are energising what is already a successful business to achieve greater performance.”

 

Says Kilmartin: “The pace of change and opportunity for our business and clients has been rapid and that speed of evolution will continue. I am looking forward to working with Grace, Lachlan and the Reprise teams to deliver best-in-market results for clients.”

 

Grace Liu will be joining Reprise Australia at a date to be fixed in the near term. Kilmartin’s appointment is effective immediately and Brahe will join the business this week.