Luminoso Recruitment helps you find your next job while you find your next voice-over in new campaign via Hardy Audio and Brother & Co.

Every day countless advertising specialists from copywriters, art directors and occasionally the odd non-lunching creative director trawl through voice-over demo sites to find the perfect voice for their next campaign.

So when approached by Luminoso Recruitment to create a targeted recruitment and awareness campaign on a tight dime, Brisbane-based creative agency Brother & Co., realised one of these sites could become the perfect channel to target the advertising industry. Enter Hardy Audio.

Says Jason Kempen, senior creative, Brother & Co: “As soon as we shared the idea with Hardy Audio, the VO artists jumped at it. Working directly with them, we re-recorded every generic soft sell, hard sell, corporate and natural demo read on the site. The new demos still allowed the artists to showcase their range, but instead of being a compilation of audio clips, listeners now heard cheeky radio ads targeting them.”

Simply put, we encouraged creatives to look for their next job while they were looking for their next voice-over.

Says Lauren Goodrham from Hardy Audio: “Over 150 different spots across the entire Hardy voice-over inventory were re-recorded, even the kids’ reads -making it arguably one of the largest targeted radio campaigns this year.”

Says Piet Human, co-founder of Brother & Co: “It’s great exposure for Luminoso and for Hardy’s, but what we like most about it is that we’ve essentially turned a voice-over demo site into an effective marketing platform.”

Says Craig Letham, founder of Luminoso Recruitment: “This campaign puts us right where our prospects are in a very clever way. We love the idea and are extremely thankful to the Hardy crew for agreeing promote our services on their site.”

Click here to visit Hardy Audio’s website.

Click here to visit Luminoso’s website.

To see more of Brother & Co’s work, click here.

Client: Craig Letham – Luminoso Recruitment

Strategist: Kurt Viertel