Macquarie University appoints TBWA Sydney as creative agency after a four-way competitive pitch

hr-library_image (1).jpgMacquarie University has appointed TBWA Sydney as its creative agency after a four-way pitch.
TBWA Sydney will commence working with Macquarie University immediately.
Uniquely located in the heart of Australia's largest high-tech precinct, Macquarie University brings together 40,000 students and 3000 staff in one thriving hub of discovery.
Macquarie is ranked among the top two per cent of universities in the world, and its world-changing teaching and research efforts are aligned with challenges of global significance.
Says Elizabeth Horbach, chief marketing officer, Macquarie University: "Macquarie has a strong record of innovation, collaboration and challenging the status quo. We helped develop the technology that underpins modern wifi systems, we lead the world in environmental science and we pioneered an integrated health model, to name a few.
"As we strengthen our engagement, connection with and contribution to local, national and global communities, we're delighted to partner with TBWA Sydney. They demonstrate a real understanding of what it takes for brands, universities included, to evolve and respond to a dynamic global environment."
Says Paul Bradbury, CEO TBWA Australia and New Zealand: "Elizabeth and her team have a very clear vision for differentiation for Macquarie University in a very competitive market. We look forward to partnering with them to tell their story."

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