National Hearing Care appoints Carat as media agency following a competitive pitch process

Carat has started off the year by welcoming new client, National Hearing Care, and retaining NFP anti- domestic violence organisation, Our Watch.

Won via competitive pitch, National Hearing Care – part of the Amplifon group, one of the world’s leading hearing specialists – distributes hearing aids across a network of 200 retailers and 240 audiologists throughout Australia. With the retention of Our Watch, a client of Carat’s since 2015, the wins represent over $10m in billings. Both accounts will be led out of Melbourne.

Says Paul Brooks, CEO, Carat ANZ: “A win is always a great way to kick off the New Year – I’m glad to see that we’re stacking up and succeeding in pitches with the best of them. That said, there’s no greater barometer of success than knowing your current clients want to continue, and in the case of Our Watch, build on their relationship with you – it’s hugely satisfying.

“These are some fantastic brands to have on board, and I know the team is looking forward to doing some great work with them this year.”

This announcement comes off the back of a number of recent wins for the agency, including NOVA Entertainment, CBRE, and the retention of L’Oreal locally, including the addition of the beauty giant’s NZ market.

To support the agency’s continued success, Carat has also promoted Sian Whitaker (left) to the newly created role of Melbourne’s head of operational performance. Whitaker will work with Melbourne MD Joseph Pardillo to help lead the team of 100+ in Melbourne.