TAL and Royal Flying Doctor Service launch 'People Helping People' campaign via BMF

RFDS Still 1.jpgAustralians can't help but help. It's built into our collective DNA. When someone needs a hand, we help out. In fact, 34% of us regularly volunteer our time to help others. It's a characteristic born out of necessity. You can't survive in this country, with its harsh weather, dangerous wildlife and, most of all, extreme remoteness, without helping one another.

TAL brings this community spirit to life in a campaign to launch its partnership with the Royal Flying Doctor Service (RFDS), one of the largest and most comprehensive aeromedical organisations in the world, providing extensive primary health care and 24-hour emergency service to people over an area of 7.69 million square kilometres.

RFDS still 2.jpgSays Jen Speirs, creative director, BMF: "As you can imagine, in the remote areas that the RFDS operates, luxuries like well-lit, rock-free runwaysRFDS still 3.jpg without kangaroos grazing along them, just don't exist. So the only reason a plane can land safely and respond to an emergency, is because the people on the ground step up. Whatever time it is. And that's the story we wanted to tell: people coming together, as Australians do, to get the job done. Perfectly captured by Ben and the Exit team."

Says Antony Wilson, general manager - brand, TAL: "This partnership is a coming together of two major brands. The Royal Flying Doctors is the number one most trusted charity brand in Australia, and TAL the number one and leading brand in Life Insurance. Bringing our two businesses together is a very exciting time, as we talk to Australians about insuring and protecting what is so wonderful in This Australian Life".

TAL's partnership with RFDS and the campaign will be launching this month during the Australian Open and will be on TV and Social.

Agency: BMF Sydney
Executive Creative Director: Cam Blackley    
Creative Director: Jen Speirs
Art Director: Jessica Roberts
Copywriter: Justin Butler
Group Planning Director: David Warren     
Managing Director: Steve McArdle
Group Account Director: Danielle Richards
Senior Account Manager: Kimberly Ngo
Head of TV: Jenny Lee-Archer
Agency Producer: Tamara Kennon           
Director: Ben Lawrence
Producer: Fiona Pakes
Production Company: Exit Films           
Editor: Phil Horn     
Post Production: The Editors     
Music: Chandelier (Furler/Shatkin) by The Vitamin String Quartet
Music Supervision: Level Two
Sound Design: Rumble Studios
DoP: Hugh Miller
Photographer: Thom Rigley
Art Buyer: Basir Salleh  

Chief Customer and Innovation Officer: Fiona Macgregor
General Manager - Brand: Antony Wilson
Senior Manager, Brand Strategy: Camille Hiess


Prince Of Darkness said:

So dark I fell asleep, how did it end?

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