US gaming company N3twork launches new TVC for ‘Legendary: Game of Heroes’ via Khemistry

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Screen Shot 2018-01-24 at 11.40.48 am.jpgBrisbane-based agency Khemistry has launched a new spot which takes the best of mobile gaming and Lord of the Rings; creating an epic TVC worthy of the big screen for San Francisco based mobile software gaming company N3twork.

N3twork approached Khemistry to help drive awareness and take-up of its mobile game “Legendary: Game of Heroes”.

N3twork chose Australia as the perfect test market to launch new advertising. It tasked Khemistry with a challenge: to create a legendary ad that showed viewers the game is for everyone. The ad needed to have universal appeal should it be released worldwide and it needed to cut through the multitude of mobile gaming competitor’s ads.

Khemistry created everything in-house from the original music score to the VFX, and the TVC was shot with a local crew on location in New Zealand. Khemistry’s creative and content teams took advantage of the close proximity to New Zealand to create epic 60 second and 30 second spots for TV and online media. The ad was filmed using locations from Middle Earth, for truly breathtaking vistas to add to the drama of the game.

Agency: Khemistry

Creative Director: Lindsay Thompson

Copywriter: Tim Kelly

Composer: Dave Gaylard

Sound Design: Dave Gaylard

Editor: Nic Fornasier

VFX: Alex Adam

Colourist: Alex Adam

Agency Producers: Phil Hagstrom & Bec Dakin

Head of Client Services: Priscilla Jeha

Film Director: Eight – Miki Magasiva

Executive Producer: Eight – Daniel Higgins

Clients: N3twork – Fay Griffin and Julliant Peng