US gaming company N3twork launches new TVC for ‘Legendary: Game of Heroes’ via Khemistry
Brisbane-based agency Khemistry has launched a new spot which takes the best of mobile gaming and Lord of the Rings; creating an epic TVC worthy of the big screen for San Francisco based mobile software gaming company N3twork.
N3twork approached Khemistry to help drive awareness and take-up of its mobile game “Legendary: Game of Heroes”.
N3twork chose Australia as the perfect test market to launch new advertising. It tasked Khemistry with a challenge: to create a legendary ad that showed viewers the game is for everyone. The ad needed to have universal appeal should it be released worldwide and it needed to cut through the multitude of mobile gaming competitor’s ads.
Khemistry created everything in-house from the original music score to the VFX, and the TVC was shot with a local crew on location in New Zealand. Khemistry’s creative and content teams took advantage of the close proximity to New Zealand to create epic 60 second and 30 second spots for TV and online media. The ad was filmed using locations from Middle Earth, for truly breathtaking vistas to add to the drama of the game.
Agency: Khemistry
Creative Director: Lindsay Thompson
Copywriter: Tim Kelly
Composer: Dave Gaylard
Sound Design: Dave Gaylard
Editor: Nic Fornasier
VFX: Alex Adam
Colourist: Alex Adam
Agency Producers: Phil Hagstrom & Bec Dakin
Head of Client Services: Priscilla Jeha
Film Director: Eight – Miki Magasiva
Executive Producer: Eight – Daniel Higgins
Clients: N3twork – Fay Griffin and Julliant Peng
2 Comments
This game is a scam… not for real gamers. The ceo is only concerned with taking as many people’s money as possible, not with making a fun game to enjoy.
I hope you guys know most of the gaming community on here is fleeing faster than the robin hood in your ad. N3twork loves to rip people off for a quick buck, watch your backs when dealing with them.