WIRES’ new awareness campaign via Republic of Everyone lets you see the world as a kangaroo
WIRES (Wildlife Information, Rescue & Education Service) has launched a wildlife road awareness campaign via Republic of Everyone to highlight the importance of slowing down, being wildlife aware and reporting injured wildlife.
Estimates are that hundreds of thousands of our native animals are killed on our roads every year. While not every accident can be avoided, driving with more care especially at dusk and dawn can help save lives. Many marsupials are carrying pouch young and the lives of these orphans can often be saved if advice from rescue groups such as WIRES is sort quickly.
Created by Republic of Everyone and directed by Leigh Richards as a pro bono campaign, the 15 and 30 sec ads show viewers the danger of Australian roads ‘through their eyes’ from a kangaroo POV.
The campaign will be displayed on CSA spots across a range of networks.
Client: Wires
Agency: Republic of Everyone
Creative Director: Max Guena
Art Direction: Claire Sutton, Hamish Burrell
Client: Wires
Production Company : In The Thicket
Director: Leigh Richards
DOP: Ben Lindberg
Sound: Klang
4 Comments
I can’t believe they attached a GoPro to a roo and then proceeded to kill it. Shame on you people, shame.
actually really sad ;(
Didn’t look left, right, then left again.
Simple. Nice work…maybe a missed opportunity…No CTA for donations?