ARN launches new KIIS 1065 TV cross-platform campaign featuring Kyle & Jackie O via JOY
ARN has launched KIIS 1065’s new cross-platform marketing campaign for 2018 including new TVC creative featuring Kyle & Jackie O created by JOY and produced by Brilliant Films.
The 2018 TV campaign builds on from previous creative set in a Kyle & Jackie O focus group while the Breakfast duo watch on and react from behind a one-way mirror.
The new TVCs launch today, following the unveiling of the first stage of the outdoor campaign on January 22 ahead of Kyle & Jackie O Show returning to air for 2018.
The campaign is a key part of ARN’s strategy for KIIS 1065 in 2018 and reflects an ongoing investment in marketing in the competitive Sydney market.
The KIIS 1065 marketing campaign, with Kyle & Jackie O at the centre, will roll out in a number of phases and includes targeted TV, outdoor, digital and social.
The Sydney campaign features new TVC creative for the pair as well as a powerful outdoor presence across the Adshel Rail and Adshel Live Digital networks along with station dominations at Parramatta train station and high impact large format outdoor.
Says Anthony Xydis, chief marketing officer, ARN: “This campaign is designed to maximise impact and targeted reach of KIIS 1065’s core demographic and key fans of KIIS 1065 and The Kyle & Jackie O Show.
“It’s also an opportunity to introduce Will & Woody to our Sydney audiences as a ‘fresh way to drive home’.
“ARN is committed to ongoing investment in marketing and this campaign for KIIS 1065 and Kyle & Jackie O is one of our most extensive to date.
“Sydney is a very competitive market so we chose a high impact campaign across multiple channels to reinforce key messaging for the show, utilising TV and multiple outdoor platforms complemented by an extensive digital and social campaign.”
3 Comments
I don’t like to hate much, but this is 100% cheaply produced rubbish. I’d ask for my money back.
If I was in that group I’d say
‘Kyle is an obease mysoginist and Jackie O dumbly smiles along like a sexist Uncle Tom ( look it up).
Whilst the rest of the people who work on the show priorities making sad bitter harmful tripe for dollars whilst their soul rots away.”
This is just downright depressing.