Aussie champion surfer Stephanie Gilmore stars in YoPRO’s ‘Chasing Passion’ video via Emotive

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Screen Shot 2018-02-01 at 10.46.42 am.jpgNew high protein yoghurt, YoPRO, has teamed up with surf champ, Stephanie Gilmore, to create an epic campaign video, titled ‘Chasing Passion’, developed by content agency Emotive.

‘Chasing Passion’ showcases how YoPRO can help give you the energy to pursue your passion. The content piece captures Gilmore in her element surfing the infamous Lakey Peak wave in Sumbawa, Indonesia.

Gilmore has spent the past decade establishing her position at the top of women’s surfing and the video, directed by award winning director, Taylor Steele gives an insight into Gilmore’s love of surfing and how her passion for the sport drives her beyond all else.

Says Gilmore: “For me, it’s not just about winning titles. Nor is it all hard work and sacrifice. It’s just about loving what I do and enjoying the journey.”

 

Says Amy French, brand manager at Danone: “Chasing passion with Stephanie Gilmore is all about celebrating the joyous pursuit of your passions. YoPRO, with high protein and no added sugar gives you the momentum to keep you going – it fuels your passion.”

Says Simon Joyce, CEO, Emotive: “Steph and YoPRO have shared beliefs and this campaign perfectly encapsulates that – we want to encourage all people to relentlessly pursue their passion. It was brilliant to work with such an iconic Australian.”

The campaign is set to run across TV and digital, in addition to an integrated social media and influencer campaign implemented by Lampoon Group.

Gilmore will kick off her 2018 season with the Quiksilver Pro on the Gold Coast from 11 March.

Client – Danone YoPRO

Amy French – YoPRO Brand Manager

Blanca Carbonell Valades -Danone Marketing Manager

Matt Jazayeri – Danone Topline Director

Francois Rillet – Danone General Manager

Creative, Edit & Amplification – Emotive

Strategy Lead/CEO – Simon Joyce

Business Director – Alison Mitchell

Creative Director – Zane Pearson & John Weir

Production – Rapid

Executive Producers – Susannah Philips and Abby Hunt (Rapid)

Director – Taylor Steele (Rapid)

Cinematographer – Talon Clemow

Phantom DOP – Chris Bryan

Agency Producers – Linzee Harris & Hayley-Ritz Pelling

Editors – The Butchery and Romain Mongin, Sam Gadsden & Uthayan Selvaraj (Emotive)

Photographer – Nate Lawrence

PR Agency – Lampoon Group

Social Agency – Lampoon Group

Josh White – Lampoon Group CEO

Emma Barrett – Head of Public Relations

Edward Ringwood – Head of Social