Brisbane Broncos launches new campaign for 2018 membership drive via next Thursday

next Thursday and the Brisbane Broncos have launched a new campaign with the 2018 Broncos membership drive.

Set to be their biggest year yet, in celebration of thirty years of proud Broncos history the club are promising big things for members in 2018. The campaign, debuting this week, showcases the experience spectators can only enjoy by attending the games. This will be the first piece of work next Thursday has created with the Broncos since securing the business last November and includes television, radio and retail executions.

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As the first NRL club in Queensland Broncos supporters are fierce, representing their club with maroon and gold on their sleeves and idolatry in their hearts. In this campaign, next Thursday takes a look at the experience of a Broncos fan – it’s in their blood, their DNA. With Australian actor and Logie winner, Richard Huggett as the new face, the ad illustrates the connection between player and spectator. In it, viewers follow the journey of a fan, a Bronco to the core, on their way to a game. The line between fantasy and reality become blurry as next Thursday taps into the insight that passionate fans believe they are a part of the game.

Says Dan Adler, managing director, next Thursday: “I am very proud of the work the team at next Thursday and the Brisbane Broncos have produced. A huge amount of work went into this project and I would like to thank everyone involved for their generosity in getting it off the ground. In particular a big thank you goes to the director, Brendan Williams from BFilms, Ross Batton from Rosco Audio, Haley Stibbard from 3P Studio and of course, the fans for their tireless efforts in helping bring this project to life.”

The Brisbane Broncos and next Thursday look forward to a successful year ahead together, with much more to come.

Client: NRMA Insurance Brisbane Broncos

Sound Design: Rosco Audio