CSQ encourages tradies and employers to invest in skills training in a campaign via Brother & Co
Brisbane based creative agency, Brother & Co., has launched its first campaign for Construction Skills Queensland (CSQ). The ‘Invest’ campaign speaks directly to tradies and their employers and encourages them to invest in skills training to build a strong and sustainable future.
Brother & Co strategist, Kurt Viertel, said the ‘Invest’ campaign, was driven by a simple insight.
Says Viertel: “Investing in skills development is the number one way for tradies to remain relevant and for the Queensland industry to stay healthy and competitive.
“Put simply the most important tool for a tradie is their skills and the most vital asset for business is skilled employees that meets their needs.”
To ensure down-to-earth relatable communications were created, tradies were cast as hero talent. Both stills and motion footage were captured on shoot with 30′, 15′ and 6′ films now running alongside large format OOH, various digital assets and 30′ radio.
Brother & Co. worked with The Producers’ director, Mitch Kennedy and photographer, Jon Webb.