Dilly Dilly! OTTO does the Superbowl with Jim Jenkins, Bud Light + Wieden+Kennedy New York

February 4 2018, 1:20 pm | BY Ricki Green | No Comments

yVyaSvDPEa0cFsQllTsWnqkAjC77y1Exy4UopUF2jGU,WiiCgnzTzgcq-wtGhNUN_PEZs-K5jDNxnEd3Bo9Hdzs,H8Krz8EXky5GNsdhCb6hnFcZaB6qt21XvvcodttyjnU.jpgLate last year, Australian production company OTTO teamed up with OPositive, Jim Jenkins and Wieden + Kennedy New York to help bring to life the two of the three spots in what has become the ‘SuperBowl Trilogy’ for Bud Light.

Live online today before the big game in the US on Sunday, ‘Bud Knight‘ is the final instalment in the Jim Jenkins directed Superbowl series, and was produced locally with The OTTO Empire.

Also produced locally with OTTO was the second ad in the trilogy, ‘Ye Olde Pep Talk‘ which was released 2 weeks ago, and the US filmed ‘Wizard‘ forming the first in the series.

XgrnO8PUWf1oY-bheu4lBNIT2TgExSa5hkUyg9blzNc,GEh2bg8FQb3nL8Hj3JYbVIeylxBaZA5oN6B8TEcoZB0.jpegThe first ‘Dilly Dilly‘ spot (also directed by Jenkins) went viral as soon as it was released last August, and spawned what has now become a series. Bud Knight is the seventh instalment with agency Wieden+Kennedy NY, and is part of a campaign which has penetrated popular culture, prompted viral cease and desist letters, Christmas light displays, anT_J9Ijc3eCfgBXM-UrJAk37w-0nqNzgw96XAuQgEPQ8,M-3OmCXNAijOkxZHWaHhSqO2vMdZ8Ddm-OtsJuB80zY,yy8bHHT2YEZl60sFStLtOvFJ3ZsgyOHqCTDwrE6O0RQ.jpeg appearance in an audible, and t-shirts. The campaign nets approximately 1.1million google searches per month, and even includes a snapchat game “Battle of Beer Run”. Also filmed with OTTO were multiple social media executions which will be rolling out during the big game.

Jenkins is an industry-leader, renowned for his superb comedic and visual storytelling skills. His work has been recognised at every major industry award show, including Cannes Lions, D&ADs, One Show Pencils, AICP honors, and Emmy Nominations. He has previously been ranked in Creativity’s Top 10 Award Winning Directors.

Filmed in rural New Zealand using a cast and crew of hundreds, Jenkins found the process of working in in the Southern Hemisphere fantastic and is keen to work locally again.

Jenkins, David Shane, Brian Billow and the OPositive roster is exclusively represented by The OTTO Empire in Australia and New Zealand.

‘Bud Knight’ will screen during the Superbowl on Sunday 4 February (US time) / Monday 5 February (AUS time) and is live online now.

Visit OTTO’s website: hellootto.com.au.

For any enquiries please contact executive producer Jo de Fina at jojo@hellootto.com.au.