Doritos launches Couple’s Collide clothing in time for Valentine’s Day via PHD and Pedestrian TV

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Lead Trade Press Image - Doritos Sweater (1).jpgTo celebrate two bold flavours colliding together in a pack, Doritos is releasing limited edition jumpers to bring loved ones closer together this Valentine’s day in a project via PHD and Pedestrian TV. 

In the lead up to the romantic occasion, PHD, Doritos and Pedestrian will launch an exclusive online store that sells two-person jumpers in order to help couples add a little spice to the special day.

Doritos Collide Product Image.jpgIn line with their mantra, ‘For The Bold’, Doritos and PHD will be spoofing the marketing prowess of luxury fashion brands from around the globe to announce the release of the jumpers. Celebrity influencers like Georgia and Lee, the Bachelorette couple, as well as Tindafella (AKA Jarrod Allen) and GF Maddison Bonner, will be modelling the jumper by re-enacting famous celebrity images. The jumpers bring to life the awesome flavour combination of hot wings and ranch, so fans and couples alike can pick which side of the jumper they prefer, though ultimately, the flavours work better together, like any dynamic duo.

This will be the first clothing item from the iconic snack brand. The jumpers will be available for pre-order from 7th February and there will be up to 150 available for purchase. However, those not able to beat the queues can use the Snapchat filter that lets fans snap themselves and their partner virtually wearing one in a Valentine’s Day inspired, kiss-activated lens. Doritos will be the number one brand lens on Snapchat that day.

Says Alison Silver, brand manager, Doritos: “Our newest limited edition flavour got us thinking – if we can create two bold flavour combos… what else could we create? Why not a jumper? We are thrilled to be able to launch a new product that continues to deliver on flavour and takes the brand experience to the next level.”

Says Stephanie Douglas-Neal, group business director, PHD: “The Doritos brand positioning of ‘For The Bold’ gives us the opportunity to really play in interesting territories. This Valentine’s Day, we really wanted our audience to connect with the brand and each other, and Pedestrian TV have been incredible partners to help us deliver our collide launch in a fresh and interesting way.”

The Doritos online store will be hosted on Pedestrian TV.

Says Chris Wirashina, co-founder, Pedestrian TV: “This Valentine’s Day, we wanted to celebrate Netflix and Doritos by creating very snuggly and practical double-headed jumpers for couples who want to boldly collide. Like every important fashion collaboration, the limited run will be modelled by influencers with the digital pop-up shop set to sell out faster than the next drop of Yeezys. The three-way between Pedestrian, Doritos and PHD is the perfect embodiment of an integrated campaign with Aussie youth culture at its core.”

Client: PepsiCo

Marketing Manager: Olivia Sutherland

Brand Manager: Alison Silver

Assistant Brand Manager: Eric Burke

Media Agency: PHD

Executive Group Business Director: Stephanie Douglas-Neal

Business Director: Noel Gate

Group Investment Director: Stefan Boden

Planning Director: Ben Lynch

Digital Investment Manager: George Shearring

Investment Manager: Erin Fletcher

Account Executive: Lewis Reeve

Account Coordinator: Beatriz Grattan-Smith

Media Partner: Pedestrian.TV

Head of Creative Projects: James McManus

Creative Projects Manger: Kristy McNally

Creative Projects Manger: Dominique Mcdermott

Advertising & Partnerships Manager: Dana Fletcher

Group Advertising Manager: Whitney Higginson