Elders Insurance appoints The Core Agency

Elders logo (1).jpgElders Insurance has appointed The Core Agency to manage its strategy and creative duties. The insurer is part of QBE Group's stable of brands.

The fast-growing Sydney independent will become the lead creative agency for Elders Insurance across Australia, developing multi-channel brand and retail campaigns to help fuel its bold expansion plans. The agency has looked after the QBE international creative work since 2013 and won the pitch for its direct insurance account a year later.

With over 100 years of experience, Elders Insurance is one of Australia's largest regional and rural insurance providers, with agents that live and work in their local communities. Its products include business insurance, farm insurance, personal insurance, plus fleet and commercial motor insurance. Building on the brand's strong reputation as a reliable, customer-focused insurance provider, it is expanding its current footprint of over 150 locations into metropolitan areas.
Elders Insurance joins a growing list of clients at The Core Agency including QBE Insurance, Sydney Airport, Key Pharmaceuticals, Pet Circle, Cook Islands Tourism, RSVP and The Fred Hollows Foundation.

Says Jane Callister, managing director at The Core Agency: "We have a longstanding partnership with QBE Group and it's wonderful to be asked to extend our remit to include Elders Insurance. The brand has an enviable relationship with its customers and we're looking forward to telling that story to a broader audience."

Says Bettina Pidcock, chief customer officer, QBE Group: "Elders Insurance is a highly successful business that has always put its customers first. We have big plans to grow the brand in Australia and are excited to be working with Core to achieve this."

This latest win comes off the back of The Core Agency announcing it had won the Key Pharmaceuticals account. The agency is tasked with strategic and creative duties for its portfolio of over 30 consumer pharmaceutical brands including Hamilton, Blistex, Odor-Eaters and Tiger Balm.

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