Fiona Harris + Mike McLeish launch new content series 'The Drop Off' via Princess Pictures

Tech Support.jpgFollowing the online success of The Katering Show, Rostered On, Superwog and the new content initiatives from News Corps WHIMN, comes 'The Drop Off'. Princess Pictures, in collaboration with talented creators and actors, Fiona Harris (Skithouse, Comedy Inc., Tangle, The Beautiful Lie) and Mike McLeish (Keating! The Musical, Shane Warne The Musical, Utopia, Mustangs FC) have launched the first of what will no doubt be many initiatives to capitalise on the great talent across Australia's creative community.

VIEW EP 1. THE FLIRTINATOR
VIEW EP 2. THE UNEXPECTED EX
VIEW EP 3. TINDER IN THE SCHOOL YARD
VIEW EP 4. PARENTAL LOCK
VIEW EP 5. LOST PROPERTY
VIEW EP 6. TECH SUPPORT
Tinder.jpg'The Drop Off' content series was developed and produced specifically for online distribution and was Harris and McLeish's first self-penned and performed co-production with Princess.  The series of 4-5 minute episodes captures the incredibly relatable insights and behaviours of most parents with school-age children, or really anyone who's been present during that strange bubble of time every school morning that exists between sleep, car, work, coffee and hell (in any order).
 
It stars Harris and McLeish, as well as Scott Edgar (Tripod) and Christie Whelan-Browne (The Wrong Girl, Britney Spears: The Cabaret) Emmy-nominated director Kate Dennis (The Handmaid's Tale) described it as "Hilarious! A simple but brilliant idea", and comedian and TV host Tom Gleeson says, "The Drop Off is brutally honest and beautifully made. Make sure you watch it HARD!"

Although the initial series had no automotive sponsor or coffee partner when making the first self-funded six episodes, they see many opportunities to partner with relevant brands in the future for more 'The Drop Off' series, as well as various other projects they have in development.

The series has already been featured in the Herald Sun and on TV/Digital Network Nick Jr, and has generated over 100,000 views across Facebook and YouTube in its first few weeks.

The episodes don't skirt issues including Tinder-Teacher dalliances, flirting with the PE staff, stealing from lost property, parental power-balance, inadvertent porn watching and even 'ATM'.

With more and more platforms for video expression and distribution, the opportunity for brands to connect with consumers using previously untapped creative talent in new ways is exploding.

Until recently, there existed a disconnect between the realms of advertising and performance artists - those looking to create work they could be proud of. However, the opportunities for talented creatives to combine with brands and/or advertisers has now never been greater.

There is now a greater alignment around a shared goal to create exceptional content. Those opportunities now abound in ways never seen before. Quality content can come in many different forms and through myriad platforms from TV to digital video to social to authoring books to theatre to street performance.

Says Harris and McLeish: "Some of the most memorable, innovative and downright brilliant ideas have been created and executed by advertising creatives. The idea that creatives working in the world of advertising and marketing are somehow less legitimate because they're creating work in order to sell a product is an antiquated notion at best. There have never been more opportunities for content creators to find a platform for their work. But if you don't keep an open mind, many of those opportunities will pass you by. The Australian media landscape is in the midst of a seismic shift, as the side-hustle becomes the main hustle."

Harris, McLeish and Princess Pictures are producers who believe in keeping their eyes peeled for collaboration, keeping their noses to the ground for brands looking to marry with new creative talent. They are committed to making brilliant work in any form, and believe that the more engaging content we have, the better the chances are of making the right connections with consumers. And we guarantee that some of those connections will come from the most unexpected and surprising people and places.

Click here to visit The Drop Off's Facebook page.

Click here to visit The Drop Off's YouTube channel.

1 Comments

The Big Four said:

Is that what the banks meant by ‘free ATM’?

Leave a comment