Following new client wins Social Soup launches social management with influence at its core

Social Soup has extended its service offering to integrate social media management into its tiered influencer programs. These partnerships allow the inclusion of authentic influencer generated content to be utilised across key social channels offering clients significant efficiencies across campaigns.

Social Soup’s recent client wins in social management include Church & Dwight across its brand portfolio, in addition to beverage brands including Stolichnaya Premium Vodka, Angostura Aromatic Bitters, San Miguel Pale Pilsner and McCormick & Company’s brand Gourmet Garden’s range of fresh herbs. Integrated influencer and social programs are now launching across these key consumer brands.

Says Sharyn Smith (right), CEO, Social Soup: “We’ve spent more than a decade creating authentic, high-quality content for influencers to share through social platforms with influencers so it’s a natural extension for us to manage both influencer programs and social media for some clients. Research analysing 25million posts has shown user generated content through Facebook drives 6.9X engagement than brand generated content so every brand should have an influencer content strategy for their social channels.”

Church & Dwight markets brands including Curash babycare products and Batiste haircare products.

Says Alison Hall, marketing director: “We are excited to extend our successful influencer marketing partnership with Social Soup to include social media management. These campaigns consistently produce high quality social content from credible influencers, content we know will drive engagement and grow our branded communities.”

McCormicks & Company Gourmet Garden makes a range of fresh herb products including stir-in pastes, stir-in seasonings and lightly dried herbs.