goa launches in-house creative team headed by former Publicis Mojo Brisbane CD Greg Crawford

Outdoor media provider goa has launched an in-house creative department with veteran Brisbane creative and former creative director of Publicis Mojo Brisbane and McCann Brisbane, Greg Crawford, to head the division.

The South East Queensland based business is making a significant investment to ensure even more added value for clients.

The billboard company is excited to launch this creative facility for smaller advertisers and media buying houses who lack the resources to produce highly engaging advertisements or campaigns.

Says Chris Tyquin, joint managing director of goa: “We’ve been saying for many years that advertising is just as much about ‘what you say’, as it is ‘where you say it’. Having Crawf come on board is a huge win for us in that his experience and creative nouse will help us deliver the country’s best outdoor campaigns.”

Crawford, who has over 30 years creative experience in the Brisbane market, explained that the intention is to execute Out-of-Home campaigns which have the potential to be dropped into other platforms such as social media.

Says Crawford: “I like to think the campaigns we are producing at goa are channel agnostic. With billboard advertising, you’ve got 5 words or so and an image to get your message across. Once you get that part right, it gives brands the opportunity to build on the core message and expand the campaign elements, beyond out-of-home.

“Out-of-Home has always been, and always will be, a creative crucible. Both international and local brands and businesses have to reduce their offering into a quick visual and tagline, resulting in a highly competitive industry which often leaves those with the most money to spend on creative work at the top. I, and goa are looking to offer more than just media space over the coming years, especially when it comes to helping out smaller businesses in their campaign ideation and execution.”