GoDaddy launches 'Flamin Hot Sauce' campaign via WiTH Collective with TV Legend Ray Meagher

GoDaddy Inc., the world's largest technology provider dedicated to small businesses, has launched its second national campaign - 'Flamin Hot Sauce', continuing to encourage Australians to start their own online business and show their ideas to the world.

The campaign, created by WiTH Collective, Sydney, features TV legend Ray Meagher telling the story of how Ray 'actor & entrepreneur' turns his love for making hot sauce into an online business with his new website from GoDaddy. The campaign shows that building a website with GoDaddy is simple, even if you're not tech savvy - like Ray.  

The campaign has kicked off with a 30-second TV commercial airing nationally, will be supported across multiple channels including out of home, radio, social, PR, digital and performance marketing channels. 'Flamin Hot Sauce' is available for purchase from, while stocks last. Purchase price is $12 plus postage, with all proceeds from the sales of the hot sauce donated to charity.

"We are excited to partner with Ray Meagher to inspire Aussies to take their ideas and businesses online. While Ray puts a lighthearted spin on the campaign, 60% of Australian small businesses still don't have a website because they believe they don't have the time, money or technical skills to do so," said Tara Commerford, GoDaddy's Vice President and Managing Director for Australia and New Zealand.

"The campaign serves as a timely reminder to small business owners and entrepreneurs that with tools such as GoDaddy Website Builder, they too can create a professional website in under an hour, delivering real value," added Commerford.

Agency: WiTH Collective, Sydney
Director: Ariel Martin
Production Company: Filmgraphics
Media: Wavemaker
Public Relations: The PR Group
Social Media & Performance Marketing: Magnum & Co


Dan Wieden's wingman said:

So you pretty much took W+K's Squarespace campaign, put a different celeb in it and popped your logo at the end of it... come on guys.

squarespacerip off said:

yep this is a crap version of the Squarespace campaign. I think Johnx Hannes created it, not WK. JohnXHannes made the Malkovich spot.

Graham said:

Very Funny! Love Ray. Just wondering is With going to use GoDaddy to build websites for all clients now, or do I still need a developer? Looks like a nice tool.

Recycle said:

I don't know the Squarespace campaign but fair play to WiTH on flogging the Thorpedo Optus approach again. This time with just less success in the 'teaser' phase as it's so clearly an ad no matter how they try and dress it up in the trade release.

Alf Stewart said:

Can we see the website that Ray created in an hour? What has he been brewing in his dungeon?

JP said:

Is it just me or has he been sped up slightly so his voice is pitched up a bit?

A Non said:


Pat said:

Great work. Interested to see who was involved from with Collective. Some good creative ideas. Good to see Alf aswell.

Dear Dentsu PR- said:

Thanks for leaving my name off that. I owe you one.

Dear Dentsu PR- said:

Thanks for leaving my name off that. I owe you one.

Raj said:

another great data driven campaign from Collective. interested to see the source for the 60% of business stat came from. Nice work collective.

GoDaddy said:

I'm confused, very confused

Stay saucy said:

Just got my hot sauce and it’s actually pretty damn tasty – big kick and only half as salty as Dan Wieden's wingman. Flamin’ Good job, Ray!

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