Melbourne-based company set to light up Super Bowl LII with Bud Light ‘Touchdown Glasses’
Melbourne-based company Buzz Connect will be part of some of the most exciting moments at Super Bowl LII, as the New England Patriots’ take on the Philadelphia Eagles on Monday morning (AEST).
Buzz Connect has created “Touchdown glasses”, cups provided to every spectator in the stadium which light up and flash in team colours every time they score. The Bud Light branded glasses will light up when the teams enter the stadium, for field goals and touchdowns. The cups are programmed to light up blue for Patriots scores and green for Eagles scores. After the game, fans can then take their cups home and they will continue to work for upcoming seasons via Bluetooth.
The glasses use a proprietary technology that allows the entire stadium to be lit up in unison, heightening the excitement and live celebration moments.
It is incredible that a small team in Melbourne will be bringing this world-first activation to the biggest sporting stage in the world.
The Super Bowl is the final game of the NFL season, and the 2017 game drew 111.3 million viewers on average during the game and $USD 2 billion in broadcasting rights revenue.
The Super Bowl “Touchdown Glasses” will be available only to those who attend the Super Bowl and at selected Super Bowl celebration venues. Fans lucky enough to get their hands on a glass can activate the light by downloading the “Bud Light Touchdown Glass” mobile app on their Android or iPhone, and can pair the glass with the app via Bluetooth and select either New England or Philly as their favourite team.
About Buzz Connect
Buzz Connect is the global leader in live sports celebration products. Bringing unique programs and iOT products to life; Buzz Connect delivers sports fans a unique experience, amplifying game and event moments. As the creators of the world’s first and only score synced arenas, we create memorable experiences for the consumer; bringing the celebration moments from the game to the home or live site. Working with global brands, we nurture ideas and delivery concepts which strategically transform businesses. Buzz Connect is proud to be working again with Bud Light to bring the touchdown glass to Super Bowl LII utilising our proprietary technology.