NAB celebrates the AFLW with new ‘History in the Making’ campaign via Clemenger, Melbourne

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Screen Shot 2018-02-01 at 6.44.07 am.jpgNAB is proudly celebrating its support of the AFLW competition today through the launch of its latest campaign, History in the Making, created in partnership with Clemenger BBDO Melbourne.

Following on from the inaugural campaign, Supporting every footballer’s dreams, the 2018 campaign recognises and celebrates that, through the AFLW’s infancy, every moment, every play, and every decision has the chance to make history for players and fans alike.

The campaign is brought to life through the use of archival VFL and AFL match footage from the 1960s, 70s and 80s, transporting the viewer through each of the eras – with a twist.

Daisy Pearce from Melbourne Football Club, AFLW (1).jpgUsing AFLW talent, the players from those eras have been replaced with today’s AFLW stars, Daisy Pearce, Darcy Vescio, and Katie Brennan, with the players superimposed into the actual games from those decades. The film is then rounded out in the current era, with Sabrina Frederick-Traub creating a new moment of history in the closing scene.

For those who want to truly immerse themselves in the campaign, an interactive Snapchat filter will be available that allows fans to reimagine themselves as a footballer from past eras by framing them in a design reminiscent of vintage football cards, with one available for each of the eight AFLW clubs.

NAB general manager of brand experience, Michael Nearhos, said NAB was proud to promote the important opportunities that the AFLW has created for generations of Australian women.

Says Nearhos: “The AFLW is such a momentous competition, providing overdue recognition of the incredible female football talent across the country. Through this campaign, we want to invite every footy fan across the country to get behind the AFLW competition and celebrate history in the making.”

Launching across TV, print, digital and social channels, History in the Making celebrates NAB’s commitment to football across the country – from the next generation of stars through NAB’s AFL Auskick program, right through to the stars of today in the AFL and AFLW.

Says Andrew Knott, chief marketing officer, NAB: “We feel this campaign is the ultimate tribute to the talented players that make up the AFLW. We’re proud to partner with the AFLW and support the competition as it continues to make history.”

Says Richard Williams, CD, Clemenger BBDO, Melbourne: “Clemenger is extremely proud of supporting NAB to deliver History in the Making. It’s a campaign that reminds footy fans that as AFLW is only in its second season, every moment they witness could one day be part of football history.”

Client: National Australia Bank

Chief Marketing Officer: Andrew Knott

GM Brand Experience: Michael Nearhos

Head of Group Brand: Faycal Ben Abdellaziz

Manager, Brand & Sponsorship Communications: Sue Brailsford

Consultant, Brand & Sponsorship Communications: Alastair Sykes

Analyst, Brand & Sponsorship Communications: Grace Gribble

Consultant Sponsorship Portfolio: Sophie Knowles

Agency: Clemenger BBDO Melbourne

Manager, Brand Identity: Susanna Hondrokostas

Senior Consutlant, Brand Identity: Chris Stamellos

Consultant Brand Content: Nick Jewitt

Account Management Team:

General Manager: Alexandra Johnson

Business Director: Freya Page

Project Manager: Tania Babiolakis

Business Manager: Matt Gardener

Creative Chairman: James McGrath

Creative Director/s: Anthony Phillips and Richard Williams

Planner: Ryan Smith

Head of Social: Brie Stewart

Senior Producer – TV: Karolina Bozajkovsa

Senior Producer – Print: Michael Travers

Junior Interactive Producer: Anya Goldsworthy

Director: Stephen Carroll

DOP/Cinematographer: Geoffrey Simpson

Grade Artist: CJ Dobson

Online / VFX: Alt.vfx

Music Track & Artist: ‘AFLW History in the Making’ composed & recorded by Tommy Spender. Music Production Company: Level Two Music

Photographer: Christopher Tovo

Retoucher: Mike McCall & Steve Pratt

Producer: Tobias Webster

Executive Producer/s: Pip Smart

Managing Partner: Michael Ritchie

Production Company: Revolver Film

Sound Designer/Engineer: Paul LeCouter

Sound House: Nylon

Casting: Chameleon Casting

Editor: Graeme Pereira

Edit Assist: Lucas Baynes

Editorial Producer: Olivia Carolan

Edit House: ARC EDIT