Nova Network showcases its on air line-up in new marketing campaign via Red Engine Creative

Screen Shot 2018-02-09 at 6.43.44 am.jpgNOVA Entertainment will reinforce Nova's position as the number one music network, and showcase the brand's high performing on air line-up around the country, with a multi-platform marketing campaign launching in February via Red Engine Creative.
 
The high impact campaign will focus on Nova's passion to provide the freshest music, highlight the power of live entertainment and showcase Nova's consistent shows in each state.

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Nova 93.7 Perth Nathan, Nat & Shaun outdoor 2018.jpgSays Tony Thomas, chief marketing and digital officer, NOVA Entertainment: "The involvement of theNova 96.9 Fitzy & Wippa & Kate, Tim & Marty Outdoor 2018.jpg world's biggest artists in the station's 2018 marketing campaign, reinforces the Nova Network as the number one music network in Australia. CombinedNova 96.9 Sydney Fitzy & Wippa Outdoor 2018 (1).jpg with our consistent and popular on-air line ups, and significant media investment, we expect 2018 to deliver another audience record breaking year for the network."
 
The extensiveNova 100 Kate, Tim & Marty Outdoor 2018.jpg marketing and national media campaign will run across TV, digital, social and out of home (OOH) with transit, large format and timeNova 100 Melbourne Chrissie, Sam & Browny outdoor 2018.jpg targeted creative across an array of digital sites.
 
The campaign will see the Nova Network's high performing andNova 106.9 Brisbane Ash, Kip & Luttsy with Susie O'Neill  Outdoor 2018.jpg established breakfast and drive on air teams, feature on outdoor billboards and transit advertising, positioned in key locations in all markets.
 
Nova's TVC, airing across free to air andNova 919 Adelaide Lewis & Lowe with Hayley Pearson.jpg streaming services from 11 February, will reflect Nova's commitment to bringing the freshest hits and the biggest artists to listeners. The TVC is an evolution of the 2017 creative and will feature an on-air representation of the engaging and powerful artists who have featured in Nova's Red Rooms since the music brand launched in 2012. Some of the world's most well-known and talented artists, both new and returning - Sam Smith, Shawn Mendes, Ed Sheeran, Chris Martin and Little Mix appear in the TVC. The high-energy creative, set to an original track specifically created for the TVC and featuring new graphics reflective of the Nova brand, can be viewed here with market specific versions available on request.
 
The Nova Network's outdoor launched on 4 February with the digital marketing campaign and TVC premiering on Sunday 11 February.

Production house - Red Engine Creative
Creative - NOVA Entertainment
Media agency - Carat

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