One year after the much publicised merger CumminsHybrid, Adelaide rebrands as Hybrid

CumminsHybrid Group Image 2b (1).jpgCB Exclusive - A year after the merger of Adelaide agencies Cummins & Partners and Hybrid to form CumminsHybrid, Campaign Brief can reveal that the agency has dropped the Cummins name and rebranded as Hybrid.

Repeated requests by CB to both Hybrid and Cummins & Partners for comments on the name change and ownership structure went unanswered.

Pictured above at the time of last year's merger: Craig Jackson (executive creative director), Bronwen Gwynn-Jones (managing partner), Rob Porcaro (managing director) and Cummins&Partners CEO Chris Jeffares.


Oh said:

What a surprise!

AdNews Watch said:

Ha, I was looking at AdNews site late on Sunday wondering if they were also covering this story and it wasn't on their Sunday Wrap email.

When I checked the AdNews site this morning (Monday) it was finally on there but it's been backdated 2 days to Saturday 17 Feb!!

At least Mumbrella was honest and published their story yesterday morning a day after CB.

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