Qantas + Tourism Western Australia bring WA’s finest to Melbourne in new campaign via Banter

Qantas and Tourism Western Australia have partnered with Banter to give Victorians the opportunity to experience WA’s breath-taking scenery, culture and food and wine in the heart of Melbourne’s Federation Square.

Termed ‘WorkPlayce’ for its two unique ‘work’ and ‘play’ themed rooms, the free interactive three-day pop up allows participants to work remotely or unwind while being immersed in the sights and sounds of WA.

Highlighting a different WA region each day, the ‘play’ space offers an interactive experience of WA with activities including a live demonstration of pearl harvesting from Broome, a Virtual Reality swim with whale sharks in Ningaloo Reef, and a photography tutorial.

Qantas and TWA will also offer complimentary beer, wine and food (such as fresh Exmouth prawns) to entice Victorians to consider WA as their next holiday destination.

The ‘work’ space is a remote working room with Wi-Fi, power ports and refreshments featuring WA destinations on large screen TVs; from the natural wonders of Kings Park, to a sunset at Cottesloe Beach. Aimed toward city workers, this space offers the chance to step away from an office and work in a productive environment while experiencing the sights, sounds, and tastes of WA.

For those looking for last minute Valentine’s Day plans, guests who book an evening session can indulge in treats from a WA chocolatier and wine from a WA vineyard.

Visitors will be greeted by Qantas cabin crew and can experience the 787 Dreamliner Business class suite. The Qantas Dreamliner will begin flying to London (via Perth) from late March, and passengers (including those already booked on the service) can extend their stay in Perth for no extra charge. The game changing route is the first time Australia and Europe will be connected by a nonstop service.

Over the course of the three-day activation, visitors can also enter a competition to win return Qantas tickets to Perth, allowing them to experience the destinations they may have learned about at The WorkPlayce.

Visitors can walk-in or pre-book a session via Eventbrite; places are limited and first come, first serve. Group sessions can also be booked for team brainstorms.

WorkPlayce is located at Federation Square (corner Swanston & Flinders Street) from Tuesday 13 to Thursday 15 February.

The three-day schedule is as follows:

Work at The WorkPlayce: 8am – 5pm

Play at The WorkPlayce: 12 – 8pm with the following activities:

13 February, Perth: Visitors will take a trip to Swan River, enjoy a Perth inspired grazing plate created by Paul Iskov of Fervor, a cooking session with foodie and cookbook author Hayden Quinn meet travel photographer Sam Evans and enjoy a tutorial from him on how to take Instagram-worthy travel shots. Visitors who book a session between 4 – 8pm will also enjoy a WA wine tour with Qantas Frequent Flyer’s wine and food community, Qantas epiQure.

14 February, Ningaloo Reef: Guests can unwind on a hammock, tuck into delicious Exmouth prawns and enjoy an ice-cold Exmouth Beer. After, they will take a ‘virtual’ trip to the beautiful Ningaloo Reef, swimming with whale sharks. Guests attending an evening session will indulge in a Valentine’s Day treat from a WA winery and chocolatier.

15 February, Broome: Visitors can take a trip to Broome’s finest including Cable Beach, Cape Leveque and the horizontal waterfalls, and enjoy delicious Barramundi and Matso’s Ginger Beer. They can also learn about the world of pearl harvesting with a live demonstration from Willie Creek Pearls.