Qukes baby cucumbers launches quirky new campaign via Sydney agency Elevencom

Screen Shot 2018-02-13 at 8.07.25 am.jpgQukes Baby Cucumbers, one of Australia's fastest growing fresh produce brands, is set for an even bigger growth spurt with the launch of a new TV and online campaign developed by creative agency, Elevencom.

The campaign is the first work to be produced by Elevencom, after they won the business in a competitive pitch in December last year.

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A series of quick and quirky commercials aims to embed the Qukes brand name in people's minds by playing on the letter 'Q' to explain the unique benefits of this irresistible vegetable. The Qukes brand is owned by one of Australia's most innovative fresh produce marketers, Perfection Fresh.

Says Lee Carnemolla, group marketing manager, Perfection Fresh: "It's a fun product with a fun brand name, so we wanted to really capitalise on that to take ownership of the category.

"Qukes are the quintessential kid friendly vegie, but they're also perfect anyone looking for a deliciously healthy snack, and we think Elevencom's creative captures that perfectly."

Client - Perfection Fresh
Marketing Manager - Kristie Emerson
Group Marketing Manager - Lee Carnemolla
Agency - Elevencom           
Creative Team - Ryan Fallowfield, Jono McCauley, Tim Arrowsmith, Daniel Crocetti, Olivia Moore
Director Account Service - John McLachlan
Production Company - Howling
Director - Tim Green
Producer - Nina Salter
Sound - Take 2
Engineer - Greg Crittenden

5 Comments

The Gooch said:

Qill me

SMH said:

Longest 30 seconds of my life.

harpo said:

it'll work at the box office

Creative Team - Ryan Fallowfield, Jono McCauley, Tim Arrowsmith, Daniel Crocetti, Olivia Moore said:

really should know better.

Here's an idea... said:

Why not just get Peter Dinklage as a presenter?

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