Slater and Gordon focuses on its ‘real clients’ in latest campaign via The Shannon Company

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Screen Shot 2018-02-05 at 10.50.41 am.jpgSlater and Gordon is returning to its roots with its latest advertising campaign ‘Cases Like Yours’ via The Shannon Company, highlighting the law firm’s key service offering around compensation law.

The creative approach to the campaign includes insights by on-the-ground practice lawyers and Slater and Gordon clients who are at the heart of the campaign. ‘Cases Like Yours’ will be rolled out across television, print and digital formats from 4 February.

The ‘Cases Like Yours’ campaign features four testimonial-based executions which highlight the importance of the specialist team at Slater and Gordon being there for them, fighting for their rights and winning their case.

Says Hayden Stephens, chief executive officer, Slater and Gordon: “Our newly launched ‘Cases Like Yours’ campaign reinforces the importance of maintaining the firm’s ‘client-first’ approach and this campaign focuses on our clients sharing their own stories, experiences and outcomes.

“Slater and Gordon is an Australian law firm with a proud history of providing people with equitable access to legal services for over 80 years.

“Slater and Gordon’s clients are everyday Australians, and we handle every case with skill, care and commitment.”

“When people come to Slater and Gordon, we know it is often during one of the most difficult times of their lives, which is why we give them peace of mind with ‘No win. No fee’ – an arrangement we are renowned for more than any other firm in Australia.

“Our firm is built on the dedication of our staff to deliver for our clients, and ‘Cases Like Yours’ brings that to life in an accessible, compelling way that we hope will resonate with those in the community who need our help.”  

Agency: The Shannon Company

Chairman: Bill Shannon

Art Director: Tony Osborne

Copywriter: Burt Bosma

Agency Producer: Jo Theoharis

Group Account Director: Sue Collier

Account Executive: Madeline Catanese

Production Company: The Shannon Company

Director: Mat Humphrey

Film Producer: Beaver

Editor: Seth Lockwood

Post Production: The Shannon Company

Sound Studio: Production Alley

Sound Designers: Rodney Lowe

Music Composer: Kyan Laslatt O’Brien (Soundfield Collective)