Teachers Mutual Bank challenge teachers to think about their own future as much as about their students in latest campaign via Y&R Sydney

Building on the brand’s promise to always put teachers first, Teachers Mutual Bank has just launched an integrated campaign via Y&R Sydney. Featuring across digital, social, OOH and owned channels, the campaign uses messages from students to inspire teachers to think about themselves and their finances.

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Says Sasha Firth, Y&R Sydney’s managing director: “We know how hard teachers work for their students. Often they focus so much on preparing our children for a great future, they don’t prepare themselves, especially when it comes to their money.”

Says associate CD Jeremy Hogg: “Instead of the bank preaching to teachers, we used students to deliver the message. Some teachers may be inspired, some surprised that the student is telling them to strive for better in life, a lesson they themselves often deliver.”

Adds Adam Norman, Head of Product and Marketing at Teachers Mutual Bank: “The tone of this campaign is something a little different for us. However, we really wanted a campaign that stood out and demonstrated how much we value the role teachers play in shaping both their students’ lives and the broader community. We want to make sure that teachers take the time to focus on themselves and consider how they’re managing their finances both now and in the future.”

Client: Teachers Mutual Bank

Creative Agency: Y&R Sydney

Production Company: The Sweet Shop

Director: Joel Harmsworth

Producer: Nikolas Aulich

Managing Partner: Wilf Sweetland

Executive Producer: Loren Bradley, Edward Pontifex

DoP – Shelley Farthing-Dawe

Editor: Graeme Pereira, ARC Edit

Grade/Online: Fin Studios

Sound: Nylon Studios

Photographer: Toby Burrows

Agency: The Kitchen Creative Management

Producer: Zabrina Wong

Casting: Nick Hamon Casting