The Search Factory rebrands to iProspect in Brisbane headed up by co-founder Michael Bell

Performance and data agency, iProspect has today announced that The Search Factory, which was acquired by Dentsu Aegis Network in June 2016, will rebrand to iProspect in Brisbane.

This announcement marks the official launch of the iProspect brand in Brisbane, with the team of 29 adding to their Melbourne, Sydney and Auckland offices, and joining a team of 200 staff and the global network of over 4,200 specialists across 55 countries.

iProspect Brisbane will be led by Michael Bell (pictured above right with iProspect CEO Dan Kalinski), co-founder of Search Factory. Bell has over 11 years’ of digital marketing experience working in both client and agency side roles. Recognised with numerous industry awards including a nomination as EY Entrepreneur of the Year, a placement in Smart Company’s 30 Under 30, consecutive BRW Fast Starters placements and finalist for Start Up of the Year 2014, Bell has a strong grounding in all facets of digital marketing and a sharp eye for understanding the challenges business owners and managers face in the ever changing landscape of performance marketing.

iProspect Brisbane will have the ability to roll out fully measureable and accountable cross channel capability to a higher standard than ever before, offering clients a full suite of search and performance products, including Paid Search, SEO, Paid Social, Data & Analytics, Display, Content & Creative, Conversion Optimisation and Lead Generation & Affiliates.

Says Oliver Rapson, national general manager of business performance at iProspect: “The formal transition of The Search Factory to iProspect in Brisbane is an exciting development in our business and one that we have been looking forward to for some time. We have a talented team in Brisbane and the depth of capability in their team, combined with iProspect’s extensive global resources, will really elevate our offer to clients in that market.”