Tourism Australia’s ‘Dundee’ spot via Droga5 New York set to air during today’s Super Bowl LII
Tourism Australia will revealed its much anticipated blockbuster ‘Dundee’ commercial today during Super Bowl LII.
As Campaign Brief revealed exclusively last week, the agency behind the campaign is Droga5 New York.
The series of teasers and the final spot were directed by Australia’s Steve Rogers from Revolver/Will O’Rourke.
DUNDEE. The son of a legend returns home stars Danny McBride, Chris Hemsworth, Hugh Jackman, Margot Robbie, Russell Crowe, Isla Fisher, Ruby Rose, Liam Hemsworth, Jessica Mauboy and Luke Bracey.
#DundeeMovie amassed a social media reach of 412 million and the teaser films have been viewed over 68 million times. The Dundee “reboot” has garnered 3 billion media impressions across nearly 4,000 placements before it even aired during the big game.
Unlike most big game campaigns, today’s commercial is just the beginning of Tourism Australia’s 2018 marketing push.