AirAsia uncovers 130 destinations + experiences in latest brand campaign via Publicis Brisbane
AirAsia has uncovered the breadth and beauty of 130 destinations found within its network as part of a new brand campaign via Publicis Brisbane, specifically targeted at Australians.
The campaign, which will roll out across digital, social, cinema and out of home channels invites Australians to unlock the millions of travel possibilities by enjoying the warmth and welcoming hospitality of Asia.
Says Rudy Khaw, group head of branding, AirAsia: “The campaign ticks its way through the best of AirAsia’s destinations – from the azure waters of Thailand to the ancient temples of Angkor Wat.
“Consumer research undertaken in Australia told us that while travellers knew about the AirAsia brand and our products and services, they did not have full visibility of our network.
“We have one of the most extensive networks across Asia-Pacific, and by bringing 130 of our destinations to life, we hope to be able to entice even more Australians to fly with us.”
Since its first-ever flight to the Gold Coast in 2009, AirAsia has carried more than 6.1 million Australians on its network and has been named the World’s Best Low-Cost Airline by Skytrax for nine consecutive years.
AirAsia recently announced a number of new initiatives in the Australian market including its move from Melbourne Tullamarine to Melbourne Avalon Airport later in the year, an Australian cabin crew recruitment drive and a new partnership with Surfing Australia, state bodies and the World Surfing League’s Australian professional series.
Client: AirAsia
Agency: Publicis Brisbane
Production: Prodigious
3 Comments
Looks like a scene out of The Shining.
Cheap enough to say, shite
I can think of a 130 reasons not to PR this creative-less nonsense.