Alt creates transforming AR experience at AdFest

Visitors to AdFest 2018, which takes place this week in Pattaya, Thailand, will be able to enjoy a stunning Augmented Reality (AR) experience courtesy of Alt.vfx.

Alt, who last year won the coveted AdFest Lotus for Production Company of the Year, have created an experience that is inspired by the 2018 festival theme of ‘transform’.

Tyrone Estephan, executive producer at Alt.R+D, the emerging technology arm of the company: “AR is just one of the technologies we have used to transform our business, and hopefully the experience will inspire others to think about how emerging technologies such as this can add value to their businesses and change customer experiences in new ways.”

Says Kem Suraphongchai, festival director: “We are delighted to welcome Alt.vfx back to AdFest, this time as partners and collaborators on a beautiful experience for all delegates. AdFest has always been about showcasing the cutting edge of creativity and technology, and the team at Alt have created something that fits with those ambitions perfectly.”

Says Takeshi Takada, executive producer and founder of Alt.vfx: “We wanted to return to AdFest in 2018 and offer delegates a highly visual and entertaining representation of this year’s theme.”

Viewable via the Alt.vfx AR app on iPhone and Android mobile devices, the colourful animation can be found by scanning the AdFest markers, embedded into every delegate’s show booklet and placed at strategic points throughout the festival, including festival bags and logo.

For anyone interested in the possibilities of AR, email Tyrone Estephan at tyrone@altvfx.com.